YUM! Brands (KFC®, Taco Bell®, Pizza Hut®)
The YUM Brands card may be used at all KFC™, Taco Bell™ and Pizza Hut™ locations.
KFC™ is the #1 chicken brand in Canada, with a market leading 90% of fried chicken occasions, 39% of the chicken-on-the bone segment, and 22% of the specialty and wraps segment.
Taco Bell™ is #1 in Mexican style dining in Canada. It represents an important growth opportunity for YUM Brands, as it is significantly under-penetrated in Canada, compared to more than 5,800 Taco Bell™ restaurants in the U.S.
Pizza Hut™ is the #1 national pizza chain in Canada.